The average leaving value of your visitors is the bounce rate definition. If a visitor does’nt click on any link on the page, Google recognizes that visit as a bounce. So, you should try to reduce bounce rate of your website as low as possible.
Bounce rate is one of the most important criteria that shows the performance of your website for Google.
“Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).”
Bounce rate of your website directly affects your income. Because Google considers your bounce rate while evaluating your site.
There are 7 easy steps you need to follow to reduce bounce rate and have a low bounce rate value.
Bounce Rate is the percentage of time visitors leaving your site after viewing a page. Google defines Bounce Rate as a percentage of single page visit.
For example, 100 people visit your site and 65 of them leave your site after reviewing your content. The remaining 35 people continue to review other contents and click on any link on your website. In this case your bounce rate is %65.
First of all, you should not forget that the bounce rate is directly related to the quality of your website. The main purpose should be to keep the visitors on the website.
Did you ever wonder why you left immediately from the websites you visited until this time? What do you think about these websites?Were they complexity designed, Ad harassment, pop-ups, Irrelevant and poor quality content? All of these reasons impact if you have a good bounce rate.
The bounce rate varies according to website type like e-commerce, blog, news etc. For instance content-focused and blogging websites have a high bounce rate, Although they produce quality contents. But these kind website visiters tend to leave the site, when they find the information what they seek. They usually do not review other content.
I would like to share with you the world average that you can compare the percentage of bounce rate of your site with the average figures and make a decision about whether to take constructive measures.
Average bounce rate values:
# News / Content Websites: 40-60%
# Membership Websites: 30-50%
# Blogs: 70-98%
# E-commerce Websites: 20-40%
You can reduce bounce rate of your website by following these easy steps. Also I would want to suggest you a plugin about that.
1) Produce High Readability and Relevant Contents
# After you wrote your article, review the article from the eyes of visitors. How much can be read? How many minutes can a visitor read a story without distractions? Even, get ideas from people around you about your article’s readability.
# When one visitor arrives your page, he scan your page quickly in about 5 seconds. As a result of this quick scan, the visitor decides whether your page is useful or not. Because of this your article should be relevant with topic.
# Also very long phrases and a bad font causes to lose visiters.
2) Give Links to Other Posts
If you link to another related post in your articles, it helps to reduce bounce rate. In addition, it is helpful for SEO. Think of it as a network. When you link continuously of your related texts, it provide a great convenience for both your users and google bots.
Similarly showing related writings to your visitors on your side panel or at the end of a posting may encourage them to visit your other posts.
Showing Similar posting is one of the effective ways to reduce bounce rate. I strongly recommend that you present your users at the end of your letters or in your side panel.
3) Avoid From Wrong Pop-Up Using
Unfortunately, there are disadvantages such as the advantages of pop-ups. The most important disadvantage is about the bounce rate. When we see a pop-up, we immediately leave that site. So, the bounce rate starts to increase suddenly.
# Meeting the visitors directly with a pop up is definetly wrong using.
#Correct Use: When a pop-up is used correctly there is no harm. For example a pop-up that based on the mouse tracking feature can be useful. If a pop-up tab is open when a user is about to leave your site, there is no harm in using it and even increase the visitor’s interaction with your site.
You can reach a mouse tracking pop-up here.
4)Design of Your Website Simple and Useful
When your readers visit your site at the first time and read a post, they start thinking of what they really are looking for. Your readers do need to see and learn everything in one go.
Keep their mind for the most important and most valuable ones.
Also remove everything that moves. Things that are distracting while visitors trying to read your posts.
5) Keep Your Page Speed Acceptable
The speed of your website for a visitor is one of the most important factors to keep your visitor on your website. If you want to keep your visitors on your website and lower your bounce rate, and at the same time you want to get high ranked in SEO, your website should be really fast
What are causes makin your site too slow: videos, big sized pics, a lot of pluggins, unnecessary codes and etc. If you are a wordpress user I want to recommend you W3 Total Cache plugin for performance.
If your pages open more than 2-3 seconds, visitors will most likely leave the website.
6) Redirect 404 Pages to Homepage or New URL
It is important to be able to navigate the user who comes to a 404 pages. 404 pages are very important in terms of SEO as well as affecting the rate of bounce. So I recommend you to redirect your 404 pages to an url or homepage.
If the url changed somehow, the old url will be 404. Therefore you should control it.
If you don’t know how to redirect your 404 page, you should read Betty’s Redirection Plugin Article.
7) Use Reduce Bounce Rate Plugin
With Reduce Bounce Rate plugin you can decrease your bounce rate. This plugin sends pings to Google at intervals of 10 seconds to tell the visitor are still on the page.
Regularly check and try to implement these methods to reduce bounce rate of your website and make more efficient connections with your target audience.